Widelab website
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Widelab website
Six years after the foundation of Widelab, it is time to redefine our identity. This is not a revolution, but a continuation, because from the beginning we have been guided by the same values.
Customer
in house
Timeframe
Mar - Aug 2023
Submitted by
Widelab
Tech Stack
Figma, Webflow
Team
Grzegorz Leśniewicz - UI, UX, Art direction / Kasia Walter - Implementation / MannSales.co - Branding
Services
UX, UI, Webflow, Motion
Link to case study:
DESCRIPTION
Get ready for the wide! Six years after the foundation of Widelab, it is time to redefine our identity. This is not a revolution, but a continuation, because from the beginning we have been guided by the same values. The new identity is to be the background because it is our projects and clients that create our image and play the main roles. The brand feeling remains friendly and playful, but at the same time, we wanted to make it clear that our partners can feel safe. However, we do not want to be an invisible background, so we use strong but simple visuals with typographic accents and focus heavily on motion. We aim to execute interesting and innovative projects for thriving scaleups, collaborating with individuals who share our values: proactivity, empathy, and a design-driven approach. Through this, we will continue to build a stable and profitable company where everyone feels valued and fulfilled.
Art Direction: Michał Parulski
Lead designer: Grzegorz Leśniewicz
Logo: Kuba Enzowski, Natalia Żerko
Brand guidelines: Grzegorz Leśniewicz
Landing: Grzegorz Leśniewicz, Piotr Kaźmierczak, Rafał Olbromski
Development: Ryszard Czernik
Motion: Leszek Jańczyk
Photo: Jacek Margol, Sylwester Ciszek.
WHY US
Fajna stronka, dużo motion, typo, reel, case study też spoko :) polecam